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Revitalized Paid Media Landing Pages
Overview: Revamped paid media landing page templates by creating full width, vibrant, and interactive pages while keeping costs low. These templates included single and multi senior living communities.
Research:
Evaluated current templates by reviewing cost or time that goes into making the templates go live. Concluded that the new landing pages needed to be full width and more interactive. Image below is of past landing page template.
Design:
Created three prototypes on a landing page software called Unbounce. Each template was also shown as a live landing page for a senior living community called Edgemere.
Testing: Presented template prototypes to team. It was decided to add more interactivity and engagement.
Final Product: Presented templates that increased interactivity by adding light boxes for floor plans or different communities and a video background. Furthermore, added more buttons that led directly back to form. These added sections increased engagement but also kept costs low. Created documentation for digital production team to follow when updating templates.
Documentation for Landing Page Templates
Elicia Reuscher 