Blue Cross and Blue Shield UX/UI Projects

Explore how my creativity and innovation collided with the healthcare business.

Projects from June 2017-December 2017

BlueKC’s Buildit Competition

Overview: Competed within a company innovation competition with one other intern. Given only 3-4 days to research, wireframe, prototype and create presentation. Won 2nd place and presented to the Executive leadership team.

Product idea: Create a dashboard that gave users easier access to their own healthcare data.

Reviewed all of BlueKC’s current technologies that connect with users’ information. This included BlueKC’s member portal. Also, looked over what vendors would help implement the dashboard. Brainstormed what users need in terms of their healthcare data. Brainstorm notes below.

Mocked up a basic wireframe.


Designed a prototype on InVision to present in competition.

Blue&You Dashboard


Final Product/Presentation: Produced a PowerPoint presentation that described the need, the implementation, the design, and the benefits of Blue & You Dashboard.

Full PowerPoint Presentation

Screen Shot 2018-07-16 at 12.15.31 PM

Redesigned Training Program

Overview: Collaborated with my manager, Shawn Hartman, to redesign the IT Training program. The training program at BlueKC had very little involvement or supervision. Thus, the main goal was to create something that would peak employee interest and collect training data.

Product: Created an internal SharePoint site for employees. This site introduced the redesigned IT Training Program and gave employees access to training tools.

Research: Reviewed BlueKC’s current training program and the tools employees had access to.

Evaluated the overall training program and tools. Produced a PowerPoint Presentation of evaluation

Full PowerPoint Presentation

Design– Created basic wireframes for what a Training site could look like. First wireframe was a more employee specific portal, while the second wireframe was a more general site for BCBS employees.

Next, I created a prototype for both wireframes.

The goal of this site was to be able to build it in SharePoint, so a login portal for each employee was not attainable. The second prototype was chosen for first testing.

Link to prototype: General Training Site

Testing: Presented presentation and prototype to Chief Technology Officer at BCBS. This gained employee feedback. After, I also tested on random employees within BCBS. Notes below.

Final Product: Created a SharePoint site that encompassed the redesigned training program. This site was accessible to all employees at BCBS.

Spark Blue Innovation Portal

Overview: Created a website that would let BCBS employees be able to share innovative ideas. 

Product: Design a website that cultivated innovation within BCBS.

Research: Discovered what all was needed for the site and spoke to other vendors on their pricing for the site.

Design: Used my knowledge of HTML and CSS to demonstrate what an innovation portal might look like.


Created a diagram of how an innovative idea would be executed.


Blue Connect Mobile App

Overview: Competed with fellow intern groups to create something that would keep BlueKC on the leading edge of technology within the healthcare business. Given 4 days to complete project and present.

Product: Created a mobile app that helped users connect with their health data, in-network facilities and physicians, and gain better access to medical attention.

Team Strengths:

Back end developer: Kyle Eisenbarger, Vendor Consultant: Zach Logback, UX developer: Elicia Reuscher

User research– Reviewed all of BlueKC’s current technologies that connect with the user’s information. This included the BlueKC’s member portal and one mobile application.

Design– Created basic wireframe.


Designed a prototype: BlueConnect App

Screen Shot 2018-01-22 at 3.09.22 PM

Testing: Allowed many BCBS employees to play around with the prototype on their mobile devices.

Final Product: Gave a PowerPoint presentation with our user research, possible implementation, and prototype of Blue Connect.

PowerPoint Presentation